Worley's Liege Belgian Waffles

Brand Identity ∙ Packaging Design ∙ Type Design

Worley's is a new brand of Belgian Waffle set to occupy the refrigerated dairy cases of grocery stores in Fall 2021. It is the first of its kind in this section of the supermarket and needs to make its presence known next to older and more established brands of English Muffins and Bagels. The hand-lettered logo and color palette are designed to be appealing on the shelf and project a feeling of quality, while the custom typeface of a hand-cut alphabet lends a sense of light-hearted cheer.

Photography by Steve Pomberg.