XOCOLATL SMALL BATCH CHOCOLATE

Branding, Packaging, Illustration, Logo, Signage

Select Photography: Whitney Ott
 

Based in Atlanta, Georiga, Xocolatl specializes in sourcing single-origin cacao beans to roast, hand-crack, winnow, stone-grind and wrap, producing a pure form of chocolate using only cacao and organic cane sugar.

The logo on the wrapper is decorated with shapes influenced by Aztec imagery (the birthplace of chocolate and inspiration for the name) in a playful, colorful and contemporary setting while emphasizing a sense of place by highlighting the “ATL” inherent in the brand name. The logo appears in the abbreviated form “XOATL” on the back to emphasize the chocolatiers love of their hometown, and in the center of the chocolate bar the logo is distilled into its essence of “XO” as a gift to give to somebody special. 

Single-origin cacao bars are characterized by illustrations of the cacao tree to highlight the purity of the bean-to-bar process. Flavored bars highlight the pride in community and are illustrated with drawings depicting the neighborhood and style of housing characteristic of Atlanta.

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